News

Why most marketing investments fail to compound

Jul 07, 26 Andrew Anderson

Marketing compounds when each month of work makes the next month cheaper or more effective. Most SME marketing fails this test: campaigns start and stop, audiences are rented rather than...

The five numbers every SME owner should read weekly

Jul 07, 26 Andrew Anderson

Five numbers tell an SME owner most of what they need to know: sales, conversion rate, average order value, repeat rate and cost per new customer. Read weekly, together they...

Strategy isn't complicated. Thinking clearly is.

Jul 07, 26 Andrew Anderson

Most strategy problems are thinking problems. When an SME owner can name the customer, the problem and the one metric that matters, the plan usually writes itself. The trap is...